Privacy Policy – Salon Sax

1. Introduction

Salon Sax ApS ("we," "our," or "us") operates this website and provides professional stretching and mobility education programs. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

We are committed to protecting your privacy and ensuring transparency about how your personal data is processed. This policy applies to all users visiting our website, submitting forms, or enrolling in our educational programs.

2. Our Contact Information

Salon Sax ApS

Brødmosen 3
2690 Karlslunde
Denmark

Email: [email protected]

Phone: +45 46 13 88 44

If you have questions about this Privacy Policy or our data practices, please contact us using the information above.

3. What Data We Collect

We collect personal data in the following categories:

Full name
Email address
Phone number
IP address and device identifiers
Browser type and version
Operating system and device type
Pages visited, time on site, and click paths (usage data)
Cookie identifiers and tracking pixels
Form submission content (program interests, messages)
Conversion events (form submissions, program enrollment)

4. Cookie Categories and Usage

Essential Cookies

Essential cookies are necessary for the website to function properly. These cookies enable core functionality such as security, session management, and user preferences.

session_id: Maintains your login session
csrf_token: Protects against cross-site request forgery attacks
cookie_consent_status: Records your cookie preference choices

Consent Required: No—these cookies are activated automatically.

Retention: Session duration or up to 12 months for preference storage.

Analytics Cookies

Analytics cookies help us understand how visitors use our website, measure traffic patterns, and improve our service. Data collected is anonymized and used solely for performance analysis.

_ga, _ga_XXXXXXX, _gid, _gat: Google Analytics 4 identifiers tracking pageviews, session duration, and user behavior

Tool Used: Google Analytics 4

Consent Required: Yes—activated only after you accept analytics cookies.

Retention: Up to 14 months.

Opt-Out: You may opt out via the Google Analytics Opt-out Browser Add-on.

Marketing and Advertising Cookies

Marketing cookies enable us to deliver personalized advertising, track campaign performance, and build audiences for remarketing across Google and Meta platforms. These cookies are set by third-party advertising partners and may track your behavior across multiple websites.

Consent Required: Yes—activated only after you accept marketing cookies.

Retention: Up to 540 days (Google Ads default retention period).

Technologies in use:

Google Ads conversion tracking (gtag.js)
Google Remarketing Tag
Meta Pixel (Facebook and Instagram)
First-party and third-party cookies
Tracking pixels and device identifiers

5. Marketing Cookies – Mandatory Disclosures

Third-Party Ad Serving: Third-party vendors, including Google, use cookies to serve ads based on your previous visits to this website and other sites on the internet.

Advertising Partners: We work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing: We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Conversion Tracking: We use conversion tracking to understand which advertisements lead to actions on our website—such as form submissions, consultations, or program enrollments. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Advertising Measurement: Conversion event data is processed by Google and Meta to optimize ad delivery and measure return on investment. This processing is conducted under their respective privacy policies.

6. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, and remarketing lists. Google's processing is governed by Google's Privacy Policy.

Meta Platforms, Inc.: Pixel events, conversion data, and custom audiences. Meta's processing is governed by Meta's Data Policy.

We do not sell personal data to unaffiliated third parties. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only.

7. Google Services and Advertising

Google Analytics 4: Collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, consultation request, program enrollment) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories.

Google Tag Manager: Deploys tracking tags on our behalf. GTM does not collect personal data itself; it acts as a container for the tracking codes listed above.

Google's advertising products are governed by Google's Advertising Policies.

8. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

Page views and time on site
Specific conversion events (form submissions, program enrollments)
Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy.

To manage your ad preferences on Meta platforms, visit Facebook Ad Preferences.

9. Consent and Cookie Banner

When you first visit our website, you will see a cookie consent banner at the bottom right corner of the screen. This banner presents three options:

Accept All: Accepts essential, analytics, and marketing cookies.
Reject Non-Essential: Activates only essential cookies; analytics and marketing remain disabled.
Manage Preferences: Opens a preferences panel allowing you to toggle each cookie category independently.

Your choice is recorded in your browser's local storage and persists for 12 months. Analytics and marketing cookies are activated only after you click "Accept All" or explicitly enable them in the preferences panel.

Consent Statement: By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

At the bottom of this page, you will find a link labeled "Manage Cookie Preferences" allowing you to adjust your settings at any time.

10. EEA and UK Data Protection

For users located in the European Economic Area and the United Kingdom, this Privacy Policy is provided in compliance with the General Data Protection Regulation (GDPR) and UK GDPR.

Legal Basis for Processing:

Consent (GDPR Article 6.1.a): Analytics cookies, marketing cookies, and contact form submissions require your explicit, informed consent via the cookie banner or form acceptance.
Contract Performance (GDPR Article 6.1.b): If you enroll in an educational program, we process your data to deliver that service.
Legitimate Interest (GDPR Article 6.1.f): We process IP addresses and usage data for security, fraud prevention, and website optimization.

Marketing and Analytics Cookies Activation: Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

11. Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or register interest in our programs, we collect the information you provide. This typically includes: full name, email address, phone number, program selection, and your message.

Legal Basis: Consent (GDPR Article 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Article 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

Data Deletion: You may request deletion of your data at any time by contacting us at [email protected].

Privacy Policy Link: A link to this Privacy Policy appears adjacent to every form submission button on this site. Submitting a form constitutes acknowledgment of this policy.

12. Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer or via the cookie banner, or by clearing cookies through your browser settings. Withdrawal does not affect the lawfulness of processing that occurred while consent was valid.

If you have submitted a contact form and wish to withdraw consent for further contact, email us at [email protected] with your request, and we will honor it without delay.

13. Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time:

Opting out does not remove ads entirely—you will continue to see non-personalized advertisements based on your general browsing context.

14. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors without verifiable parental consent. If we discover that data has been collected from a person under 16 without appropriate consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

15. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us at [email protected].

16. Your Data Protection Rights (GDPR Articles 15–22)

If you are located in the EEA or UK, you have the following rights under GDPR:

Access (Article 15): Request a copy of personal data we hold about you.
Rectification (Article 16): Correct inaccurate or incomplete data.
Erasure (Article 17): Request deletion ("right to be forgotten").
Restriction (Article 18): Limit how we process your data.
Portability (Article 20): Receive your data in a structured, machine-readable format.
Objection (Article 21): Object to processing based on legitimate interest.
Withdraw Consent (Article 7.3): Revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority:

EU users: European Data Protection Board
UK users: Information Commissioner's Office
Denmark: Datatilsynet (Danish Data Protection Authority)

17. Data Retention Periods

We retain personal data for the following periods:

Contact form submissions: 2 years from submission date
Analytics data (GA4): 14 months
Marketing cookies (Google Ads): Up to 540 days
Email communications: Duration of relationship plus 1 year
Server logs: 90 days
Cookie consent records: 3 years (audit requirement)

18. Security Measures

We implement industry-standard security measures to protect your personal data, including:

SSL/TLS encryption for all data transmission
Secure form submission with CSRF protection
Access controls limiting data to authorized personnel only
Regular security audits and monitoring
Compliance with data protection regulations

While we strive to protect your data, no security system is completely impenetrable. If you believe your data has been compromised, please contact us immediately at [email protected].

19. Prohibited Content and Advertising Compliance

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims.

All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full. We do not employ deceptive practices, cloaking, or bait-and-switch tactics.

20. Landing Page Integrity

The content of this website accurately represents the stretching and mobility education services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

21. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites. We encourage you to review the privacy policies of any third-party sites before providing your personal information.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting to this page. We will notify users of any material changes via a homepage banner minimum 14 days before the changes take effect. Your continued use of the website constitutes acceptance of any updates to this policy.

23. Cookie Preference Management

You can manage your cookie preferences at any time by clicking the button below:

24. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Salon Sax ApS
Brødmosen 3
2690 Karlslunde
Denmark

Email: [email protected]
Phone: +45 46 13 88 44

We will respond to all privacy inquiries within 30 days.

Policy Metadata:
Last Updated: February 18, 2026
Effective Date: February 18, 2026
Total word count: 4,285 words